the leader s role in creating employee engagement quot and answer these questions

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A leading publication for sales and marketing people is Sales and Marketing Management. Your assignment is to access an article in the March/April 2013 edition titled “The Leader’s Role in Creating Employee Engagement” and answer these questions.

  1. What is the difference between “customer engagement” and “employee engagement”? Who is responsible for establishing each one?
  2. What is the difference between “essence” and “form”?
  3. What is the one most important task a sales manager can do for his or her sales people? What steps does the author recommend to accomplish this?

The article can be accessed here:

If you are unable to access it via the link, go to Click on the “digital issues” tab and scroll down to find the March/April 2013 issue. The article is titled “The Leader’s Role in Creating Employee Engagement”.


Textbook cover

Dalrymple’s Sales Management: Concepts and Cases, William L. Cron, Wiley, 10th edition
ISBN:9780470169650 or 978-1119110873 (e-Book)

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