A leading publication for sales and marketing people is Sales and Marketing Management. Your assignment is to access an article in the March/April 2013 edition titled “The Leader’s Role in Creating Employee Engagement” and answer these questions.
- What is the difference between “customer engagement” and “employee engagement”? Who is responsible for establishing each one?
- What is the difference between “essence” and “form”?
- What is the one most important task a sales manager can do for his or her sales people? What steps does the author recommend to accomplish this?
The article can be accessed here: https://salesandmarketing.com/node/5617
If you are unable to access it via the link, go to https://salesandmarketing.com/ Click on the “digital issues” tab and scroll down to find the March/April 2013 issue. The article is titled “The Leader’s Role in Creating Employee Engagement”.
Dalrymple’s Sales Management: Concepts and Cases, William L. Cron, Wiley, 10th edition