finish the short answer and email essay as the example showing below

(1,2) Email-essay + slide
This assignment builds off of Weeks 1, 2, and possibly 3 assignments. You are now at the decision point, and you know what Netflix, Netflix Prize Teams, or Salesforce decided in this case. This is the assignment where you make an argument for that decision. (Or you can make your own recommendation, if you prefer.) You can base this email-essay off of the Netflix or Salesforce cases, independent of what you wrote your earlier week’s assignments about.

(1) Email-essay scenario: The data has been collected and analyzed. Time has come to make a decision and a plan based on the results of the analysis. As team lead for this project, your boss (or team) believes you have unique insights into the topic and wants your recommendation(s). What do you believe the company (or team) should do? What evidence* supports your recommendation(s)?

Remember: You already know what Netflix/Netflix Prize Teams/Salesforce did in this decision making process.


  • Summary of what you and the data analysis team learned in the analysis process*. What are the key findings? (Qualitatively, no numbers necessary.)
  • At this point in the process, what is the desired outcome from this project? Include quantified goal or goals.
  • What are the decision options?
  • Specific recommendation, including enough information for another team to take over. You can say that you’re going to pass on data or code too. (e.g. in the Salesforce case, HR might take charge of the execution, but you can say you’ll give them the data about who needs to be paid more, you don’t need to give specific numbers)

* Use the evidence from the case study and other research you may have done. Remember you have access to the Factiva database of articles from business publications including the Wall Street Journal. If there’s information you can’t find, feel free to things up, as long as the made up information is reasonable.

Audience: Write your recommendations in the form of an email to your boss. Keep in mind they may forward the email their superiors.


  • Use in line citations where appropriate
  • Include a reference list/bibliography
  • Minimum 300 words

(3) Short answer

Questions: (answer both)

  1. What leadership skills are relevant to your future work as a data scientist/analyst during data-driven decision making? Why?
    • Reference the book and this week’s videos. Feel free to include any relevant examples from academic or professional experiences.
  2. Assuming the recommendation you made in the Email-Essay is followed, what uncertainty exists about the results or outcome?
    • Thinking about this now will inform next week’s Email-Essay.


  • Use in line citations where appropriate
  • Include a reference list/bibliography
  • Minimum 300 words

materials :

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