advertising 10

Chapter 1 of the textbook defines advertising as “the structured and composed nonpersonal communication of information.” Yet, as discussed in Chapter 5 of the textbook, an advertiser’s communication process ultimately stems from the basic human communication process (Weigold & Arens, 2018). For this journal, reflect on an experience you have had with advertising campaign, noting specifically how this experience reflects both the nonpersonal and basic human communication. Your journal entry should be at least 300 words in length.


Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from

  • The full-text version of this e-book is available through your online classroom.

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