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Date Due:  

Deliverable Length:




Monday 5, 2014

12–15 pages, including at least 8 scholarly references





Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Key Assignment

You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. This analysis will form the Key Assignment for this course.

Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.

Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time. Write a paper (12–15 pages) that builds on the topics that were covered each week in the course.

Label: Part 1 Tasks (From topics Weeks 1–4)

Write a paper (12–15 pages) that analyzes a product’s advertising campaign. The analysis of the product advertising campaign (the Key Assignment final paper) will include the following sections:

  • A brief (1–2 pages) description of the product and advertising campaign under analysis, including the types of mass media used.
  • Media effects research and sociopsychological theories applicable to the campaign (Week 1)
  • A discussion of the mass media impacts (Week 2)
  • Analysis of sex and violence in the campaign (Week 3)
  • Discussion of emotions, persuasion, and stereotypes (Week 4)


Label :Part 2 Tasks (From Week 5 topics)

Be sure to also include the following topics in the final draft:

  • Identify any new media technologies that are used to promote the product in the advertising campaign.
  • Discuss how you and others perceived, interpreted, used, responded, and behaved in relation to the product’s advertising campaign.
  • Include a summary and conclusion.

Do not forget to address all of the required draft changes that were identified by your instructor and peers last week before submitting your final Key Assignment.


  •   Explore the interactions between psychology and the many forms of media available.
  •   Examine the ways that individuals perceive, interpret, use, and respond to information and images in mass media.
  •   Identify the ways our personal behaviors are influenced by popular media, social media and mass communication.
  •  Evaluate socio-psychological perspectives that further our understanding of persuasion and propaganda.
  •  Apply socio-psychological perspectives to situations involving persuasion, propaganda, influence, and attitude change.
  •  Apply psychology and mass media concepts to current media situations such as political and educational campaigns, product advertising, cutting edge mass media, and public opinion.


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