I am working on a group project which is a consulting report. We have to choose an existing company that does not have a presence in Germany under consideration, and my team members pick Walmart. I will upload a whole guideline and the evaluation form for this project to give you more idea. Could you help me answer these two questions below?
What are the main criteria that the company should use to identify new countries/markets to enter? Why?
Should they devote significant resources to market entry? (use relevant data)
Also, could you answer one or two questions of detailed suggestions for Components of Companyâ€™s ForeignEntry Strategy in the guideline? Thank you so much.