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Supplemental Reading Assignment:

Using the provided link, read the Two Dramas in Slow Motion section of The Next America feature published by the Pew Research Center and provide written responses to the reflection questions listed below. Each response should be 1 paragraph (75 words in length)

Reflection Questions:

  1. What does the phrase “two dramas in slow motion” refer to AND what are some of the contributing factors?
  2. To what area of the marketing environment do the “two dramas” discussed in the article belong? and Why?
  3. Considering the new product you have selected for the Marketing Plan Project, which of the “two dramas” discussed in the article would impact the marketing decisions of your product the most? and Why?

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