visual literacy in business 5

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Wk 3 Journal :

Visual Communication Today

Visual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media?

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.

Carefully review the Grading Rubric (Links to an external site.)Links to an external site.for the criteria that will be used to evaluate your assignment.

Wk3 Assignment:

Using Photographs from the Web

Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we?

Watch the video Copyright Basics (Links to an external site.)Links to an external site. (http://www.copyright.com/content/cc3/en/toolbar/education/resources/copyright_basics1.html).

Submit a two- to three-page paper (not including the title and reference pages) describing the benefits and challenges associated with having so many visuals available to us today. Describe the ethical and legal implications of using photos and other visual media and describe how these issues can be avoided.

Your paper must be formatted according to APA style as outlined in the approved APA style guide, and you must cite at least two scholarly sources, in addition to the textbook.

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

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