Week 4 Bus642 Marketing Issues

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Research Project-Week Four

You will receive feedback on the previous week’s assignment by Sunday 11:59pm. Before you complete your Week Four assignment, please read your instructor’s comments about your Week Three assignment, as well as this week’s lecture. Be sure to include any suggested changes in your project going forward.

In a five- to six-page paper (not including the title and reference pages), provide

  • A revised version of your introduction, research question, background research, hypothesis, research design, sampling plan, secondary data plan (if applicable), and measurement scales (if applicable). These revisions must be based on your instructor’s feedback if your instructor provided comments about these sections in Week Three.
  • Your plans for using observations, focus groups, interviews, or surveys, if applicable. This should include your draft version of the questions you will ask your participants. If observations or surveys would not be useful in your study, please explain why not.
  • A reference list documented in APA style as outlined in the Ashford Writing Center.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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