What Does a CMO Do?

What Does a CMO Do?

In the past, the Chief Marketing Officer (CMO) was responsible for managing marketing strategy and advertising across an organization. Today, the role has become more complex, encompassing the digital marketplace, branding, as well as public relations and new business generation.

Do some research on the CMO role and read about a few of the top CMOs in Fortune 500 companies. Then report on your research by responding to the prompts below:

  • Describe in your own words the key duties and responsibilities of a CMO in today’s job market
  • Select one successful CMO from a Fortune 500 company and explain what you found impressive about that person’s approach to the CMO role

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday, midnight of your time zone.​


Hello Everyone,

I look forward to reading about which CMOs you choose. Here are a couple of resources for you to consider.

You all have access to the Wall Street Journal via BlackBoard. Be sure and sign up for that if you have not already done so. I want to bring you attention to the “CMO Today” section, which can be found under the Business / CSuite tab. There is a lot of good content there.

Below you will find a link to a recent article that says that CMOs are more optimistic and out of step with other CSuite executives when it comes to the economic recovery from the impacts of Covid-19. What do you think? What sort of a recovery are we in for, and how will that impact Marketing?

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